We are brand strategy consultants who combine blue chip marketing tools with proven behavioural change techniques taken from applied psychology in order to catalyse brand growth.

When we were clients, we had to deliver the plan - consistently. This started our journey; looking for approaches that would catalyse our brands and accelerate their growth. We had crunch points - how do we structure what we know to get true insight, and understanding of consumers? How do we innovate, but hit short term sustainable growth? Can't we bring a bit more order to the creativity of the communications process, so it focuses on changes in behaviour and attitudes that favour our brands? And how do we get the best from our teams?

We didn’t think the answers lay just in the established tools we use, good and reliable as they are, because if they did, surely we would have smoothed our way through these? We did think that parallel fields of thinking would yield fresh approaches.

Within Brand Chemistry, we've blended the best of agency and client marketing practise with the best thinking from applied psychology and neuroscience. In doing this we can explain things we used to do by instinct, putting them on a firmer footing and generating techniques to help us to do things that we wanted to do, but never knew how to. There was a clear focus - delivering plans that created the attitudes and behaviours that would drive the brands. It wasn't always rocket science, but it certainly accelerated the journey.

If you want to know the difference that our structured fresh thinking can bring, along with a focus on business results, give us a call or drop us a line and we'd be happy to demonstrate with you.